Head - Branding & Marketing Communication - Healthcare

- Create the Brand Identity of the Company.

- Manage and coordinate all marketing, branding, and related activities

- Conduct market research to determine market requirements for existing and future needs

- Partner with the Unit Head in developing the marketing strategy, including digital, ATL/BTL in order to achieve the revenue targets.

- Partner with the Unit Head in developing the Speciality promotion policy and plan and execute the promotion campaign as per the strategy

- Drive direct patient walk-ins by creative use of BTL activities and lead generation roadshows, including Digital reach-outs.

- Identify new markets; new engagements, new specialties, and ways to drive future business.

- Develop & upgrade the Corporate Marketing and Communication Strategy, including website, internal communications, newsletters, etc

- Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved

- Develop and manage the fiscal budget related to marketing activities. Develop and execute plans within the allocated budget. Ensure expenses remain within budgetary guidelines and the unit gets adequate ROI on each campaign

- Gather market intelligence with respect to services offered and their pricing by competitor hospitals and appraise the management of the same in a timely manner. Propose appropriate corrective action as necessary

- Gather information related to sales & marketing best practices in the healthcare industry and incorporates them into sales & marketing training strategies and programs.

- Liasion with opinion makers, government bodies, institutions for Branding activities, and positioning of Hospital.

- Brief Agencies regarding promotional and editorial materials. Provide inputs to the corporate marketing team to further enhance the impact of group-wide marketing initiatives.

- Periodically analyzing MIS reports to draw inferences, trends and inputs to be used for marketing. Analyze advertising and marketing spends to ensure marketing budgets are utilized effectively.