Head - Branding - Manufacturing

We are looking for a position of Branding Head for one of our clients, who are into Manufacturing industry.

The Branding Head would work directly with the director with an end-to-end ownership of all branding initiatives across multiple product categories like TMT, structural steel, etc.

Qualification: MBA/PGDM

Roles and Responsibility:

- End-to-end ownership of the entire brand strategy including creation and implementation of all initiatives.

- Developing ATL strategy for branding & promotions by exploring conventional and non- conventional media channels.

- Driving media planning and buying

- Managing creative agencies for the development, execution, and on-going evaluation of all creatives, media content, promotions, research etc.

- Managing and tracking all BTL initiatives.

- Manage all PR initiatives and corporate communication

- Creating of launch strategy of new products.

An ideal candidate would have:

- Experience with a high-visibility brand from FMCG/FMCD/Paints/ Building Products industries

- Exposure to Market Trend Analysis, Brand Research, Competitor Tracking & Analysis

- Experience in managing celebrity brand ambassadors

- Strong understanding of rural go to market strategies

- Experience in managing large influencer and consumer initiatives