Head - Branding & Corporate Communication - Financial Services

Job Description

Position Title : Head Brand & Corporate Communication 

Department :Brand, Communication & CSR

Position Holder : GM & Head - Brand PR and Corporate Communication Reports to : CEO

Job Scope / Position Summary

Purpose of the Role:

Managing brand imagery in the media and increase visibility for organization business through regular activities and communication. Create brand recall in the media by regularly having stories/ interviews on Insurance and the financial services industry portraying the brand in a positive light.

Organize press conference (from start to end - concept to execution/implementation/ logistics) for any product launches or any significant media announcements as required.

No of Subordinates : 04

Financial KPIs:

- Liaison with the PR agency.

- Relation building with media.

- Organization Brand management.

- Manage negative articles/stories

Non-Financial KPIs:

- Internal communication projects.

- Internal & External stakeholder management.

Main Responsibility Key Result Area :

1. Creating and implementing successful branding and marketing initiatives. Planning initiatives to improve visibility and achieve business objectives of the Organization. Branding

2. Successful implementation of the projects; successful activity every quarter besides long term projects. Planning and supervising CSR projects and CSR communication plan. CSR

3. Increase the presence of the Organization in the digital platforms: social media presence for media coverage External Communication - Digital

4. Augment awareness of the Organization based on the company's vision, key strengths and business strategy. Build a preference for the company's offerings. Position the company's senior management and spokespersons as thought leaders in the industry. Handle media crisis if any. External Communication - Media, PR, Events & Sponsorships

5. Improved engagement with the employees while ensuring all communication adhere to the appropriate standard and guidelines Internal Communication

6. Annual Report; Calendar; Media Yearbook; Process Manuals; supporting business on different projects.

7. Successful implementation of the project within the given timeline Special Projects

Qualification and Experience Requirement :

Education: Post Graduate in any stream, preferably from Mass Media/Advertising /Media/Communication

Experience: A person with 10 - 12 years of work experience in PR & Corp. Com, preferably from the Financial services industry. Client servicing experience in a PR agency would be an added advantage.

Skills : 

1. Communication

2. Decision Making

3. Stakeholder Management

4. Innovation & Creativity

5. Developing a strategic mindset

6. Team Management

7. People Management

8. Business Acumen

9. Well versed with media industry - TV, Print, Online

Line of command