Head - Branding & Communications - NBFC

We have an urgent vacancy for Head - Branding & Communication with a NBFC Client in Delhi. Role details are given below:

Job Responsibilities

- Managing brand image in the media and increase visibility through regular activities and communication

- Create brand recall in the media (including Social/digital platforms) by regularly having stories / interviews on the financial services industry portraying the brand / industry in a positive light

- Creating and implementing branding and marketing initiatives in alignment with Business objectives of the Organization.

- Position the company's senior management and spokespersons as thought leaders in the industry.

- Handle media crisis, if any.

- Increase the presence of the organization in the digital platforms- social media for media coverage

- Improved engagement with the Management team, Leadership & employees while ensuring all communication adheres to a standardized and appropriate set of guidelines

- Annual Report Calendar, Media Yearbook Process Manuals supporting business on different projects

- Successful implementation of the projects within given timelines

- Working within the regulatory framework and in compliance with regulator's guidelines.

- Organize press conferences (from start to end - concept to execution/implementation/ logistics) for any product launches or any significant media announcements as required

- Planning and supervising CSR projects and CSR communication plan.

- Liaison with the PR agency.

- Relationship building with media.

- Organization Brand management.

- Manage negative articles/stories

- Internal communication projects.

- Internal & External stakeholder management.

Skills Required:

- Extremely good written and verbal communication

- Executive presence

- Innovative

- Strategic mindset

- Extremely proactive

- Well versed and networked with media & industry

- High on awareness of sector specific news impacting business

- Awareness of regulatory & compliance guidelines of financial services/ NBFCs

Qualifications Required:

- Experienced Post Graduate in any stream preferably from Mass Media Advertising Media Communication with exposure to Financial Services Industry

- 6-9 years of work experience in PR Corp Com preferably from the Financial services industry Client servicing experience in a PR agency would be an added advantage