Head - Branding & Communication - FMCG

Key Responsibilities:

- Category Management

- End to end responsibility of assigned category / Product Portfolio

- Renovation/ Rejuvenation of Projects

- Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel

- Category Insights, Idea generation and converting them into NPD roadmaps

- Build customer & consumer insights through various interactions

New Product Development :

- End to end responsibility for NPD projects Product, packaging development, pricing and preparing business cases

- Conduct market assessments & Feasibility Studies for new projects

- Develop Product briefs with Research & Development teams and cross function teams

- Responsible for Market Validations of NPD projects

- Develop Launch Plans including communication development for New Products

- Lead the Product launches and post launch reviews

- Project Network Management and OTIF delivery of projects

Competitive Intelligence :

- Responsible for monitoring competitive environment and evaluating product quality

- Conduct Competitive Analysis on Quarterly basis and take action

- Constantly update on new market trends, opportunity and input into the business

- Deeper understanding of the market where market data is absent