Head - Branding - Advertising Firm - IIM/MDI/ISB/FMS

Job Classification

Job Title Brand Head - CP Career Stream General Management

Reporting To President - Group Apparel

Grade 06 (General Manager) Location Mumbai

Job Purpose

Responsible for the success of the brand as defined by revenue growth, profitability and market share

Job Responsibilities

Primary Responsibilities Key duties & Responsibilities

- Strategic Planning Create and promote a Brand vision for the future

- Strategize a long term growth plan for the Brand

- Ensure that the revenue targets for brand CP is achieved as per annual business plan.

- Monitor the market share of the brand and track competitor activities

- Channel Sales Plan and drive growth for the brand, along with the channel heads, across all channels - LFS / EBO/ MBO / E-commerce / TRS

- Ensure channel profitability for the Brand

- Work with the product and merchandising teams to ensure right placement and stock availability

- Engage with the channel partners to address issues and impact business and relationship

- Marketing Create marketing strategy for the Brand - Colorplus-

- Provide direction to the marketing team to bring about awareness amongst the customers, about various developments in the brand on time to time basis

- Manage Marketing budgets and channelize spends optimally

- Provide direction and work with the Digital Consumer Centre and the Central CRM teams to optimism the rewards program and Consumer insights

- Retail Operations Work with the business development team to ensure the business development for the retail stores as planned for the brand

- Monitor the retail project team in driving execution of the new stores as planned

- Support and guide the retail head in running a profitable retail operation

- Ensure continuous growth & success of the retail channel

- Regularly evaluate profitability and growth at a store level & take corrective actions

- Product Design Work with the Central Design Leads and the CP Design teams to ensure that the Brand philosophy is translated into the product offering

- Be the custodian of the Brands Season Product portfolio

- Financial Management Ensure gross margin delivery on the product portfolio

- Plan annual budget in alignment with the business plans and manage the cash flow to ensure profitability of the brand

- Manage organization's resources within budget guidelines

- People processes Build an nurture a high performing team

- Be a custodian of Organisational Values

- Identify high potential employees and train them for higher responsibilities

- Develop and manage a highly collaborative work environment with all stakeholders

- Actively manage the engagement and motivation levels of employees

Job Specification

- Educational Qualifications MBA in Marketing from a premier B-School

- Minimum Experience 12 - 15 years