Head - Brand & Promotions - Cements/Construction Material

Discipline: Marketing

Subsector: Brand / Product Management

Location: Mumbai

About our Client: Our client is a MNC in cements/ construction material with Indian operations of above 14000 crores. The business is in a phase of transformation, driven by strategic vision from the top management.

Job Description:

- Strengthen brand health

- Drive brand preference and purchase among end consumers.

- Drive brand visibility on mass media through ATL communication & other relevant channels.

- Develop & execute outdoor visibility initiatives.

- Identify disruptive and clutter breaking means of reaching out to consumers

- Ensure that the Brand values guide all the design of all activation and engagement programs targeting key influencer's and intermediaries.

- Understand needs, attitudes & choice drivers of consumers & intermediaries/influencer's.

- Developing a robust portfolio strategy aimed at maximizing share of the construction pie.

- Working closely with state level teams to ensure alignment between central strategy and state-level marketing plans.

- Lead the relationship with external agency partners (communication, research, media)

- Planning marketing calendar in line with brand objectives & budgets.

The Successful Candidate:

- The candidate must be an MBA with a minimum of 15 years experience in a manufacturing set up.

- Candidates from an FMCG/Retail background would also be preferred.

What's on Offer: A chance to work with the Industry's leading brand that offers great growth prospects and competitive pay.

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