Head - Brand Marketing - Telecom

Brand Positioning

Defining what the brand should stand for:

- Achieving a differentiation for the brand in the clutter

- Devising strategy to achieve brand KPI

- Alignment to business

- Brand guidelines & Communication framework

- Future Planning

- Setting brand KPI

- Monitoring and targeting brand goals

- Identifying proposition for campaign development

Management Reporting:

- To provide reports and analysis on Brand health and functional efficiency based on KPIs such as Spontaneous awareness, consideration and image association.

- Quarterly updates on competition activity and communication performance

- Pan India campaign: Pre campaign approval on new campaign, Post campaign evaluation

- Strategic Guidelines and Operational Support

- Strategy inputs for breaking clutter

- Tactics for efficient implementation

- Alignment of all stakeholders on brand guidelines

- Cost Optimization

- Drive initiatives for cost optimization & provide inputs to Circles for putting up impactful communication

Desired Skills and Experience:

Qualification:

Education: Post graduation in marketing or mass communication

Experience: 10 year + in brand management and advertising. Should be adept at handling mega campaigns in consumer facing company or in an advertising agency.

- Telecom experience will be good to have but not a compulsion.

About Client :

Our client is a leading telecommunication company in India.

About Us:

Symmetrical Global Search is an executive search and selection organisation working across India, Middle East & Africa Since 1999. Our Endeavour is to deliver services in symmetry with our client's and candidates- objectives and aspiration respectively. Our objective is to build an organization that is driven by its people with a philosophy of - Learning, Sharing and Growing together- and at all times fulfilling professional commitments and meeting or exceeding client's and candidates- expectations. Symmetrical team consists of 40+ specialized subject matter experts catering to different industry domains with a focus on quality and timeline of its customers. Symmetrical has a client focused innovative approach to search and assessment combined with a high level of integrity, ethics and values makes us one of the most progressive firms in the industry.