Head - Brand & Marketing - Internet/Online

What will you get to do? You will lead entire Brand & Marketing charters by way of strategizing, implementing, and managing transformational initiatives that contribute to the growth of all things Brand and Marketing. Broad charters are marked below for ready reference:

Digital Assets Marketing:

- Develop and execute comprehensive digital assets marketing strategies, including virtual goods, to engage and monetize our user base.

- Lead the strategic planning & development of a diverse range of digital assets within our platform.

- Lead strategic integration and shape our product roadmap to integrate digital assets seamlessly into our virtual world.

Influencer Marketing:

- Identify, onboard, and manage partnerships with influencers and thought leaders in the blockchain and immersive technology space.

- Define & execute transformative influencer marketing campaigns to amplify our brand's reach and credibility.

- Monitor and analyse the impact of influencer partnerships on our user engagement and growth.

Content Marketing:

- Develop and execute content marketing strategies that resonate with our target audience.

- Oversee the creation of high-quality content, including blogs, videos, webinars, and social media campaigns.

- Set standards and establish thought leadership in the blockchain and immersive technology sectors through our content as subject matter expertise.

Brand Launch:

- Craft & lead the development and execution of a comprehensive brand launch strategy.

- Define our brand identity, positioning, and messaging to create a strong market presence.

- Ensure a consistent brand experience across all touchpoints and ensure our brand as industry authority.

Experience Charters:

- Build culture of exceptional user experiences in Org and also within our virtual world.

- Develop & collaborate for UX vision, user journey maps and experience charters to enhance user satisfaction and retention.

- Continuously iterate on experiences based on user feedback and data analytics.

Strategic Alliances:

- Identify and cultivate high impact strategic partnerships and alliances with industry leaders, technology providers, and other stakeholders.

- Collaborate on co-marketing initiatives and mutually beneficial projects.

- Leverage alliances to expand our platform's reach and capabilities.

Budget & Resource allocation:

- Strategic deployment of funds across activities and close monitoring of expenses & vigilant cost control.

- Leveraging cost efficient tools available within the ecosystem for quick pilots and scaling up as needed.

Profile Expectations:

- Master's degree in Marketing/ Business

- 12+ years of progressive experience across portfolios, preferably new tech.

- Hands-on experience in developing, implementing marketing strategies, expansion interventions & brand growth across multiple geographies.

- Analytical mindset with the ability to gather and interpret market & customer data.

- Strong understanding of technology products, market research & consumer behaviour

- User centricity, UX/UI sensibilities, implement customer engagement systems and processes.

- Excellent interpersonal, communication, and presentation skills.