Head - Brand Marketing - FMCG

Responsibilities :

- Analyze how the brand is positioned in the market and crystallize targeted consumers insights

- Translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Coordinate with offline & online advertising agencies, media buying agencies, media planning agencies & digital campaign agencies.

- Responsible for Customer acquisition.

- Develop marketing creative for the brand across ATL, BTL and Digital Channels

Requirements :

- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)

- Demonstrated analytical skills in Qualitative & Quantitative consumer research methodology & output, able to actively participate to analyze brand perception & sales results from ad campaigns.

- In-depth understanding FMCG Brand Marketing

- Strong creative intuition, effective problem solver & strategic thinker.