Responsibilities :
- Analyze how the brand is positioned in the market and crystallize targeted consumers insights
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Coordinate with offline & online advertising agencies, media buying agencies, media planning agencies & digital campaign agencies.
- Responsible for Customer acquisition.
- Develop marketing creative for the brand across ATL, BTL and Digital Channels
Requirements :
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product promotion etc.)
- Demonstrated analytical skills in Qualitative & Quantitative consumer research methodology & output, able to actively participate to analyze brand perception & sales results from ad campaigns.
- In-depth understanding FMCG Brand Marketing
- Strong creative intuition, effective problem solver & strategic thinker.
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