Head - Brand & Marketing - EdTech

Head - Brand & Marketing (Edtech)

Key Responsibilities:

- Strategic Leadership: Develop and execute comprehensive marketing strategies to drive brand growth and market share.

- Team Management: Lead and inspire a high-performing marketing team, fostering collaboration and creativity.

- Budget Management: Create and oversee marketing budgets, ensuring cost-effective campaigns and resource allocation.

- Market Analysis: Analyze market trends, competitors, and customer insights to identify opportunities and threats.

- Content & Campaign Oversight: Supervise the creation of creative content, advertising, and promotional materials.

- Agency Partnerships: Build strong relationships with external agencies and vendors to maximize marketing impact.

- Performance Monitoring: Monitor and report on key performance metrics, adjusting strategies as needed for optimal results.

- Cross-functional Collaboration: Collaborate with other departments to align marketing initiatives with overall business goals.

- Innovation: Stay updated on industry trends and emerging technologies to drive marketing innovation.

- Brand Consistency: Ensure brand consistency across all channels and touchpoints for a unified brand identity.

Qualification, Experience and Expertise:

- Bachelor's degree in Marketing, Business, or a related field (MBA preferred).

- Proven track record of 10-18 years in progressively responsible marketing roles.

- Strong leadership skills with experience managing teams.

- Exceptional strategic thinking and problem-solving abilities.

- Proficient in digital marketing, social media, and data analytics.

- Excellent communication and interpersonal skills.

- Results-oriented mindset with a focus on ROI.

- Ability to thrive in a fast-paced, dynamic environment