Head - Brand Marketing - Apparel/Fashion Retail Manufacturer

Industry - Textile / Garments / Accessories / Fashion

Category - Sales & Marketing

Job Type: Permanent

Job Description: This role requires the incumbent to lead, strategize and execute brand-building initiatives while managing a team in the Apparel/Fashion Retail sector.

Client Details: The organization is a large-scale Apparel/Fashion Retail manufacturer, ranking among the top industry players in India.

Description:

- Lead and develop a strategic brand management plan.

- Manage brand identity and ensure brand consistency across all platforms.

- Oversee the creation and execution of marketing campaigns.

- Track the brand's performance and modify strategies as necessary.

- Lead category-led marketing strategies.

- Work closely with the marketing team to develop brand narratives and positioning.

- Ensure all brand initiatives align with the company's overall business goals.

- Develop and manage a team of brand managers.

- Build GTM strategies for omnichannel business.

- Collaborate with external agencies for brand promotion activities.

Profile: A successful 'Head of Brand' should have:

- 10-12 years of overall experience in Brand Management in the Retail sector, preferably Apparel/Fashion.

- Open to Bangalore as a location, with the flexibility for WFO.

Job Offer:

This position offers a unique opportunity to lead and shape brand strategies in a leading textiles manufacturer, and to work with a dedicated and talented team in a vibrant and innovative work environment.

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Mahima Madambath -

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