Head - Brand Management - Internet/Online

Head - Brand Management

Position Overview:

Will play a crucial role in managing and enhancing the brand's visibility and reputation at the top of the marketing funnel. This role involves developing and executing strategic branding and marketing initiatives, and working closely with creative and media agencies to ensure the brand's messaging is consistent and impactful.

Key Responsibilities:

1. Strategic Branding Initiatives:

- Develop and implement brand strategies to increase brand awareness and drive top-of-the-funnel engagement.

- Conduct market research to understand consumer behaviour, trends, and competitive landscape.

2. Marketing Campaigns:

- Plan and execute high-impact marketing campaigns and events that align with brand objectives and resonate with target audiences.

- Collaborate with internal teams to ensure alignment on campaign goals, timelines, and deliverables.

3. Agency Management:

- Serve as the primary point of contact for creative and media agencies.

- Oversee the development of creative assets, ensuring they are on-brand and meet campaign objectives.

- Manage media planning and buying to maximize reach and ROI.

4. Brand Consistency:

- Ensure all marketing materials and communications are consistent with the brand's voice, tone, and visual identity.

- Maintain brand guidelines and provide training to internal teams and external partners.

5. Performance Analysis:

- Track and analyse the performance of branding and marketing initiatives using key metrics and KPIs.

- Provide regular reports and insights to senior management, making data-driven recommendations for future strategies.

6. Cross-Functional Collaboration:

- Work closely with product, sales, and customer service teams to ensure a cohesive brand experience across all touchpoints.

- Coordinate with PR and communications teams to amplify brand messaging and manage reputation.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

- 8+ years of experience in brand management, marketing, or a related role, with at least 3 years in a leadership position.

- Proven track record of developing and executing successful branding and marketing campaigns.

- Strong understanding of digital marketing, social media, and traditional advertising.

- Excellent communication, leadership, and project management skills.

- Ability to think creatively and strategically.

- Experience working with creative and media agencies is a must.

Skills:

- Strategic thinking and analytical skills.

- Strong organizational and time management abilities.

- Excellent interpersonal and negotiation skills.

- Proficiency in branding and marketing fundamentals