Head - Brand Management - FMCG

About :

- Brand planning, execution and management of strategic brand assets including brand communication, category communication, identity & packaging overview, brand buildup, community buildup, brand experience, social voice, PR and all brand touchpoints.

- Collaborate with internal stakeholders (category, channel sales/growth, creative) and external agencies and stakeholders. Lead a culture of insight driven marketing and brand building.

Responsibilities :

- Lead the development of the annual Brand and Media Strategy. Work closely with internal teams, external agencies & channel media sources to deliver on those.

- End to end management of all brand media campaigns from brief initiation to plan optimization to sharing of learnings with the category & channel teams.

- Hold together critical information/ insights and plans for key categories, growth marketing and creatives and synthesize these to build a robust marketing approach.

- Be the budget custodian for consumer facing marketing spend.

- Creation of marketing strategies for the overall brand and key categories in which you make use of the full marketing mix.

- Plan, align, create and implement brand assets - be the custodian of brand identity, collaterals & assets.

- Use a multi-faceted approach to brand build up, including ATL, BTL, content, community & experience.

- Work cross-functionally with creative, category and growth functions to guide and develop marketing plans to support their quarter/ monthly business goals.

- Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights on the brand

Qualifications & Skills:

- Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.

- 10-14 yrs of growth/sales/business experience, with more than 8 years experience in brand / marketing.

- Experience in FMCG or retail. Beauty, personal care, lifestyle, premium retail industries preferred

- Fair mix of experience in both digital-first consumer businesses as well as legacy brand businesses.

- Very strong analytical skills

- Data forward decision making on brand and media. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development, customer journey and media effectiveness

- Strong solutioning ability with a creative bent of mind towards business problems

- Consumer/ customer first approach and demonstrated experience.

- Independent dealing with creative and media agencies - understanding of processes and ability to adapt judiciously.

- Strong 360 degree campaign build up credentials including digital funnels & channels.

- Strong handle of media and creative development yardstick, implementation experience across channels/ platforms and media content vehicles

- Business planning exposure, appreciation of brand as a business asset.

- Strong bias towards action & hustle

- Excited about building a long term brand.