Head - Brand Management - B2B Marketplace/FMCG - IIT/NIT/BITS/IIM/ISB/MDI/FMS

KRA :

- Build an engaging brand narrative to build a strong global identity for the company

- Lead, develop and evolve a global brand and design strategy to strengthen our brand recognition in the market

- Collaborate closely with internal & external stakeholders to identify customer segments, to define messaging strategy & to design marketing campaigns & communication plans

- Evaluate current brand performance & drive increased brand awareness through marketing efforts such as website development, presence in trade shows, content curation/creation and sales & suppliers' collateral

- Monitor & analyse the competitive landscape to determine where our brand and products fit over time, where to target customers/buyers and how to have the greatest impact for our brand and business & tailor the branding based on such insights

- Ensure consistent brand messaging across all media & drive compliance with branding guidelines and communication standards.

Who are we looking for?

- Graduates/Post Graduates from IITs/IIMs/Other Tier 1 B-schools or Engineering colleges

- Folks with 4-10 years of professional experience in B2B Marketing at SaaS companies/B2B Start-ups (or) Brand Management at FMCG Companies. Preferred experience between 4-6 years.

- First principle thinkers with creativity, a strong business acumen, obsession with customer success & a proven ability to share insights that drive results and customer value

- Self-starter & quick learner who can adapt to evolving business needs, act promptly at