Head - Brand Equity - Personal Care

Company: FMCG

Designation: Brand Equity Head-personal care

Exp:10-15 years

Budget-70 LPA

The BL would be responsible for building personal care and strategize, implement brand design excellence across all communication pieces.

Strategic Communication Development:

- Develop and implement effective communication strategies across different categories, mediums, and tailor it to suit varying category frameworks.

- The BL would also support the Category and Brand teams on unique and customized strategies.

Consumer Engagement:

- Actively interact with mothers and new parents, gaining insights into their needs, preferences, and concerns. Use these interactions to inform and shape communication and product development.

Market Research:

- Conduct thorough market research to understand industry trends, competitor strategies, and consumer behaviour. Translate these insights into actionable strategies to strengthen the brand position.

Brand Representation:

- Represent the Personal carebrand in various forums and platforms, ensuring consistent and impactful brand messaging.

Collaboration and Teamwork:

- Work closely with the marketing, product development, and sales teams to ensure a cohesive approach to brand strategy and communication.

Analytics and Reporting:

- Monitor and analyze the effectiveness of brand initiatives and communication strategies, making data-driven decisions to optimize future campaigns.