Head Brand & Digital Marketing - BFSI/ Financial Services - Batch 2010-12 - The Head of Brand & CX will be the custodian of the brand, customer experience (NPS) and digital customer service. - Create a brand identity based on research about how our brand is currently positioned in the market - Communicate our brand personality externally & internally - Lead the thinking on overall strategy, customer insights, brand planning and budget management across the various geographies - Develop annual and product specific brand promotion plans for various media - Define and direct brand strategies for demand creation & lead generation and build lead nurturing mechanisms - Strategize and execute brand content development to build social presence and drive innovation to break the clutter & monotony in the category - Monitor brand performance and external environment via appropriate tools to identify trends and actionable consumer insights and take corrective actions as required to meet business objectives. - Own Tech-for-Customers - Website, Customer Portal, Digital Service through chat based solutions - Define customer journeys on above assets - Own the UX / UI and front end development (HTML/JS) - Functionality requirement management and UAT - Measure and own the Net Promoter System for the organization - Manage voice of customer solutions - Structural Interventions to redefine org process around customers - Training & Improvements across functions - Rewards & Recognition to build and inculcate the 'Customer Obsessed' culture org wide - Own and set up customer Experience data analytics for data backed CX decisions - Mandatory Qualification - Full time MBA/PGDM from a premier B-school - Mandatory experience in Brand Management and Exposure to lead tech initiatives for customers

Mumbai

Head - Brand & Digital Marketing - BFSI 

Head - Brand & Digital Marketing - BFSI  ,Job Description for Head - Brand & Digital Marketing - BFSI  in Expertus Consulting in  Mumbai for (10-12) years of experience. Apply Now!

Job Description for Head - Brand & Digital Marketing - BFSI  in Expertus Consulting in  Mumbai for (10-12) years of experience. Apply Now!