Head - Brand & Communication

The ideal candidate is expected to be a born leader who is passionate about taking risks, enjoys building new things, an amazing taskmaster and has a proven track record of successfully growing businesses and has experience working in similar startups in its Series A stage and beyond.

Who are we looking for?

We are looking for an experienced Marketing professional as Brand & Communication Head who is a great problem solver who is an entrepreneurial, out-of-the-box thinker and excited about ensuring that the desired process is created and followed in letter and spirit while managing the interests and objectives of various stakeholders, which may at times be overwhelmingly complex. You will lead the brand strategy and execution roadmap across the following themes

(1) WHO - defining the brand

(2) WHAT - own the communication & creative strategy

(3) HOW - lead GTM planning & execution to drive brand & business outcomes.

In addition, you will drive the marketing innovation agenda to strengthen the perception across the brand key pillars & influence the product road map.

What will you do?

- Brainstorming new ways of segmenting potential customers and means of communication, leading to quick-test pilots to increase relevant user traffic.

- Define an effective communication personalisation strategy basis user behavior on the platform and deploy recency, frequency and monetary value based optimisations.

- Design branding, positioning, partnering with the creative teams to advise on compelling ad copies (Images & content) for various mediums and channels, developing test ideas, and managing A/B testing.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).

- Analyze consumer behavior and determine customer personas.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Coordinate sales and marketing efforts to boost brand awareness.

- Participate in the quarterly and annual planning of company objectives.

- Monitor competition (acquisitions, pricing changes and new products and features).

- Coordination and execution in all areas of the marketing mix including creative strategy, media planning and buying, research, brand strategy, sponsorship strategy, digital marketing

- Develop brand positioning, the customer value proposition that resonates and connects with customers.

- Partner with UX research, customer support and engage customers proactively to understand & articulate the voice of the customer.

- Develop and execute GTM (Go to Market) strategies with customer-centric targets, experimentation tactics and measurable RoI.

- Translate product intent into compelling narratives, customer value propositions, positioning & messaging based on customer and competitive insights.

- Create high impact creative briefs (e.g. PR, FAQ, Blogs, New Product introductions etc.) that are inspiring, compelling and visionary.

- Communicate the value proposition of our products to the sales team and work with the design team to develop the sales materials and tools that support the selling process.

- Foster strong relationships & influence company-wide leadership & drive cross-functional alignment with product management, marketing, design and growth.

What do you have?

- 7+ years of marketing experience, MBA from Premier institute preferred.

- Experience presenting metrics and progress to goal with stakeholders

- Experience using data and metrics to measure impact and determine improvements

- Experience managing teams

- Experience guiding creative input, development and execution from concept to completion

- Experience using Microsoft Excel to manipulate and analyze data

- Experience driving direction and alignment with cross-functional teams

- Should have built brands from scratch as well as worked on scaled-up large brands.

- Must be comfortable operating at different levels in the organization and across various teams - retail, creative, finance, analytics, product and so on.

- Strong organizational skills; able to manage multiple projects simultaneously with strong attention to detail.

- Strong data-driven decision-making skills with demonstrated ability to dive deep into customer data and translate insights into opportunities.

- Ability to think and influence both quantitatively and qualitatively.

- Strong written and verbal communication skills with the ability to articulate ideas and persuade leadership.

How do you do it?

- You thrive in a dynamic and fast-paced environment and is a hands-on, independent, self-motivated and a fast learner

- You deliver on your commitments without fail

- You have an analytical and data-driven approach in day-to-day work and have the ability to develop clear & concise documentation

- You are always energetic and work well under pressure

- You are affable and know your way around the organization.

- You have excellent communication skills and have the ability to impact and influence.

- You have an unparalleled attitude and determination to succeed against all odds.

- You can multitask and have excellent time management and prioritization skills.

- You are a strategic thinker who understands business opportunities to create a competitive advantage.

- You have excellent problem solving and analytical skills, and can think outside the box to proactively provide the right solution.

- You have a keen eye for detail.

- You stay positive and bring out the best in a team.

- You are independent, self-motivated and a fast learner.

- Patience and perseverance are your key attributes

What do we offer?

You will be working alongside other passionate and talented people in a beautiful, spacious and well-lighted office with all the perks and flexibility of a coveted technology product company.

Besides, you will have a sense of purpose and excitement as we offer:

- an opportunity to make a positive impact on the world by providing basic financial services to unbanked and underbanked people worldwide.

- an opportunity to define and develop a product for the global market.

- an opportunity to be part of the core team that will build a global company and define its culture and processes.

- an opportunity to move horizontally or vertically across geographies through multiple career paths.

- an opportunity to work at the frontier of modern banking solutions technology.

Of course, we do have competitive salaries, long term incentives and many other generous benefits. We promote entrepreneurship culture and look forward to a budding ground for future entrepreneurs.