Head - Brand Building - Cosmetic/Beauty

Client is a leading Cosmetic brand in Mumbai

Looking for a senior person who will lead all the brands in Brand building including Go to Market strategies.

He/She will primarily be responsible for developing highly effective marketing plans through a deep understanding of the consumer and the brand's target market, which in turn, achieves profit and maximizes the brand's long-term potential. 

He/She will lead a team of Brand Managers who will be responsible for individual brand and will report to the CEO 

Responsibilities:

Strategy:

- Is the brand champion and expert while ensuring brand integrity in all respects

- Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising)

- Translate brand elements into plans and go-to-market strategies

- Leads the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles.

- Sets brand planning calendar, coordinates cross-functional activities and planning processes, manages timelines, and ensures timely completion of all deliverables

- Provides reporting to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs