Head - Brand Building - Automobiles OEM

Head Brand Building

Job Description :

Position : Head Brand Building

Background : MBA marketing with minimum 10 years' experience in Building and managing B2C brands successfully at a mid-level leadership role in a reputed organization [preferably automobile OEM]

Role : To lead a team of 6~7 people by example [hands on] to manage complete Marketing Communication functions of the organization for building an "Irresistible Brand Love"

Key Result Areas :

1. Brand & Communication Strategy Formulation

2. Execution of the Strategy

3. Agency [Ad, PR etc.] onboarding and handling

4. Content Creation

5. Media Planning

6. ROI & RBA

7. ATL, BTL to drive Footfall, Inquiry

8. Lead Generation

9. Retail Experience

10. Conversion of Leads

11. Building End Users' Community

12. Planning and executing Customer Engagement Activities

13. Market Trend Analysis

14. Competition Info Tracking