Head - Brand Activation - Conglomerate

A large Indian conglomerate is looking for a Brand Activation Head.

Role & Responsibilities:

- Develop and execute comprehensive brand activation strategies to enhance brand visibility and resonance within the luxury market.

- Plan and oversee on-ground brand activation initiatives, ensuring they align with brand identity and effectively engage with the target audience.

- Build and nurture relationships with media and PR agencies to secure positive coverage and manage the brand's reputation.

- Collaborate with sales teams to design and implement strategies that drive in-store sales and boost conversion rates.

- Elevate the customer experience through personalized interactions, events, and initiatives that resonate with luxury clientele.

- Plan and execute high-end events and activations that align with the brand's values and foster a strong brand-customer connection.

- Develop and maintain a strong connection with existing and potential customers, gathering insights to inform future brand activation efforts.

Knowledge:

- Domain knowledge

- Industry knowledge of Luxury

- Consumer Understanding

- Aesthetic sense

- Brand and communications knowledge

- Product lifecycle

- Commercial and Business acumen

- Industry and competitor trends

Requirements:

- 13+ years of experience

- Relevant experience in a luxury category or industry, with experience in leading a team and a brand.

THE ROLE IS BASED OUT OF BANGALORE.