Head - Brand Activation

Looking for someone to head Brand Activation for a luxury watch brand who can :

- Develop and execute comprehensive brand activation strategies to enhance brand visibility and resonance within the luxury market.

- Plan and oversee on-ground brand activation initiatives, ensuring they align with brand identity and effectively engage with the target audience.

- Build and nurture relationships with media and PR agencies to secure positive coverage and manage the brand's reputation.

- Collaborate with sales teams to design and implement strategies that drive in-store sales and boost conversion rates.

- Elevate the customer experience through personalized interactions, events, and initiatives that resonate with luxury clientele.

- Plan and execute high-end events and activations that align with the brand's values and foster a strong brand-customer connection.

- Develop and maintain a strong connection with existing and potential customers, gathering insights to inform future brand activation efforts.