Head - B2B Marketing - IT

Roles and Responsibilities:

- Manage all the mediums - paid, earned and owned to build continuous lead funnel and content distribution plan aimed at driving acquisition and engagement.

- Responsible for monthly acquisition targets for talent assessment & innovation management software

- Deliver lead generation campaigns for India, US & other international geographies

- Come up with interesting insights to create a pipeline of marketing campaigns

- Build a quarterly roadmap of marketing content.

- Collaborate and work closely with Sales and Product team to ensure marketing objectives are met.

- Strategize and execute offline events

- Plan, monitor, maintain & report monthly marketing budgets

- Ensure all marketing communications are in line with the business & brand guidelines

- Keep a close watch on the competition. Share best practices with the team