Head - B2B Marketing - BFSI

Key Responsibilities:

Product Marketing Strategy:

- Develop the marketing strategy for Salary Account in terms of Customer Insight, Competition Mapping, Positioning and brand proposition in line with the brand philosophy

- Reinforce the brand positioning by identifying the USPs and customer benefits.

- Provide clear direction and priority to the team in terms of defining and meeting objectives

- Must be able to set a vision and intent in terms of creating benchmark initiatives.

Promotion of product and services:

- Ideate new and innovative marketing campaigns for new customer acquisition. Craft simple and impactful messaging and positioning of products. Ensure pull based creative appeal.

- Support the product team in their product launch and internal recognition programs

- Coordinate with agencies for creating campaigns for specific business objectives for existing and new customers

- Undertake research through field visits or agencies to develop customer insights.

- Coordinate with relevant departments, product managers and internal stakeholders for briefs, approval of copy and content of collaterals. Take all relevant approvals from all stake holders.

- Liaise with agencies, vendors to come up with new and exciting marketing campaigns.

- Strong Marketing experience in B2B Enterprise Marketing (Fintech would be preferred)

Mehtab