Head - Alternate Channel - Retail & Manufacturing Firm

Career opportunity for the role of Head of Alternate channel

Location : Bangalore

JD :

Business Planning and Customer Engagement :

- Strategy - Prepare and execute business growth strategy for Alternate Channel in line the organization's business strategy to achieve topline and bottom-line growth.

- Customer Management - Build and maintain relationships with key customers & malls and drive Joint Business Plans with them by aligning with their marketing calendars, conducting periodic business reviews and resolving business related concerns.

- Financial Management - Drive product pricing, margins, contributions, budget management, Account Receivables, Terms of Trade and financial reconciliations/sign-offs with all the customers and malls.

- Drive store-wise profitability across all channels.

- Product Management - Drive portfolio planning, new product launches and assortment planning for all the fashion seasons across all channels. - Brand Management - Build brand visibility through effective Visual Merchandising, excellent instore/ surround promotions and shopper brand recall.

- Customer & Shopper Marketing - Based on retail and shopper insights, build and develop channel & customer marketing plans with targets to deliver on better store rankings, higher market share and higher sale conversions. Develop and execute marketing campaign strategy and analyze campaign performance. - Monitor and evaluate discounts structure offered by key accounts and govern the policy and guidelines.

- Supply Chain Management - Drive Stock Management, Sales Forecasting, customer/ store Fill Rates and reduction in cost to serve with various initiatives across all applicable channels. Collaborate with customers and our stores to minimize Out of Stock issues.

- Market Intelligence - Educate oneself with trade information, actively track competitors' activities and market intelligence to incorporate the same in the overall strategy.

People Management :

- Manage directly and indirectly a diverse team of 550+ field and corporate sales employees spread across the country. Partner with HR to hire and retain the right talent and drive their capability development in alignment with the business strategy.

- Inter functional Collaboration - Work closely with Branch Sales team and other enabling functions such as HR, Finance, Marketing, Sales Planning etc. to ensure seamless business operations.

- Travel extensively across locations to build and nurture relationships with internal teams, key accounts and other business partners.

- Compliances and Audit

- Drive and ensure all legal and audit compliances in Alternate Channel operations.

Business Development :

- Responsible to add potential & strategic Key Accounts as selling partners.

- Responsible to check new market viability for EBO expansion.

- Plan and develop strategy on BTL activities agreement with each Key Account and respective malls as applicable.

- Introduce new product line/brand/SKU in the assigned Key Accounts and Exclusive stores to drive business growth.