Head - Admissions - International School

Responsibilities :

1. Application Management :

- Respond promptly to admission inquiries and provide detailed information about the PYP program, admission criteria, and procedures.

- Assist families with completing applications, collecting required documents, and navigating the admissions process.

- Review and evaluate applications for completeness and adherence to admissions criteria.

- Maintain accurate records of all applicants and ensure confidentiality of sensitive information.

2. Interviews and Tours :

- Coordinate and schedule school tours (when possible) and admission interviews for prospective families.

- Conduct interviews with parents and students to assess alignment with the school's values and culture.

- Showcase the school's PYP program and its benefits during interactions with families.

- Work closely with the PYP Coordinator and the Head of School to develop the script that can be used for the interviews and school tours.

3. Communication :

- Maintain regular communication with applicants and their families to provide updates, answer questions, and address concerns.

- Collaborate with the school's leadership team to create engaging content that highlights the PYP program and showcases student achievements (in future).

4. Collaboration :

- Work closely with the Head of School and the PYP Coordinator to streamline processes, ensure consistency, and enhance the overall admissions experience.

- Collaborate with the Head of School and the PYP Coordinator to gather insights that inform admissions decisions.

5. Events and Outreach :

- Participate in admissions events, open houses, and orientation sessions.

- Represent the school at external events and fairs to attract potential applicants.

6. Data Analysis :

- Analyze admission trends and data to identify areas for improvement and inform strategic decisions.

- Provide regular reports on admissions metrics to the Head of School or relevant stakeholders.

Responsibilities as Digital Media Lead :

1. Digital Strategy :

- Develop and execute a comprehensive digital media strategy that aligns with the school's branding and communication goals.

- Identify key digital platforms (website, social media, email campaigns) and create content tailored to each platform.

2. Content Creation :

- Generate compelling and visually appealing content, including images, videos, and graphics, that highlights the school's educational initiatives, student achievements, and events.

- Collaborate with teachers, students, and staff to gather content that showcases the IB PYP program and its impact.

3. Social Media Management :

- Manage the school's social media accounts, create engaging posts, and monitor online conversations.

- Respond to comments, messages, and inquiries on social media platforms.

- Develop social media campaigns to increase engagement and followership.

4. Website Management :

- Maintain and update the school's website with current and relevant content.

- Ensure that the website is user-friendly, visually appealing, and provides accurate information about the PYP program and school activities.

5. Analytics and Insights :

- Monitor digital media analytics to assess the effectiveness of campaigns and content.

- Provide regular reports on key performance indicators and use insights to refine digital media strategies.

6. Community Engagement :

- Foster online community engagement by facilitating discussions, sharing relevant articles, and showcasing student and faculty contributions.

- Collaborate with school stakeholders to promote events, achievements, and initiatives.

7. Digital Advertising :

- Plan and execute digital advertising campaigns to target specific audiences and increase brand visibility.

Qualifications and Skills :

- Degree in marketing, communications, digital media, or a related field.

- Strong interpersonal and communication skills.

- Proficiency in digital content creation tools and platforms.

- Strong understanding of social media platforms, trends, and best practices.

- Customer service-oriented with an empathetic approach.

- Excellent written and verbal communication skills.

- Attention to detail and ability to manage multiple tasks simultaneously.

- Excellent organizational skills and time management.

- Ability to work independently and as part of a team.

- Flexibility to work during evenings and weekends for admissions events.

- Creative mindset with the ability to develop visually appealing and engaging content.

- Analytical skills to interpret digital media metrics and optimize strategies.

- Familiarity with the IB philosophy and education is advantageous.

- Team player with the ability to collaborate across departments.

- Ability to adapt to changing digital trends and technologies