Head - Admissions & Communications - Education Industry

DESIGNATION : HEAD - ADMISSIONS & COMMUNICATIONS

REPORT TO: Operationally to School Director and Functionally to Corporate Directors

STUDENT NUMBERS

- Achieving enrollment targets each year across various grades, categories and demographics.

MARKETING AND COMMUNICATION

External :

- Helping to organize and drive event led communication programs such as:

- Participation in School/ Education Fairs

- Road shows targeting our TA

- Open Days- at school drawing participation from various clubs, associations, organizations, societies, corporations etc.

- Establishing relationships with organizations located in the catchment area which could be good for enrollments.

- Building relationships with Corporates, Clubs, Forums, Business/ Social organizations, Residential Societies, etc.

- Regular update to support the corporate team for the upkeep of school website

- Help and augment media interactions and familiarization trips

Internal :

- Alumni Program: Help and assist in developing and driving an effective and objective alumni program

- Maintain relationship with parents on an ongoing basis

- Facilitate and organize parents forums as a relationship marketing initiative

- Assist the school director for any communication that is sent out on behalf of school both internal to employees or external to parents

- Coordinate with corporate marketing for website updating, school journals, Newsletters, and Rewind.

- Maintaining pleasing presentation and atmosphere of school reception with regular updating of Information Bulletin boards etc;

- Timely issuance of ID cards;

- Timely updating of Student Insurances;

- Up to date Record keeping and regular updating of student records, accurate household contacts etc.;

- Prompt circulation of information regarding status changes etc to all concerned departments;

- Assisting accounts department in collection and recovery of overdue fee/charges;

- Ensuring that school policies are well communicated to and understood by parents;

- Keeping abreast through participation and otherwise of various school happenings, activities and events

- Working actively towards counseling potential withdrawal cases and ensuring a low annual withdrawal percentage;

- Ensuring timely fee collection through various measures, including but not limited to the following:

- Ensuring correct billing of all students at all times and preventing any revenue leakage;

- Keeping track of billing and payment cycles and maintaining close follow-up with parents;

- Proactively resolving billing related queries of parents pending with accounts, if any;

- Blocking attendance of defaulting students as per school policy;

- Ensuring 'Zero' flexibility in fee dues exceeding security deposit;

OTHER REVENUE STREAMS :

- Sponsorship and Corporate sales: Sponsorship for various school events, Selling usage of school facilities during holidays

DATABASE AND RECORDS MAINTENANCE :

- Maintaining month wise updated data of prospective parents/ inquiries - regular communication and follow up

- Maintaining lists of deferred admissions/ future years admissions - regular communication and follow up