Head - Ad/Media Sales - Radio

Purpose: Provide leadership and generate revenues for the region. Work closely with the Station Head on all matters related to the sale of airtime and properties for the station.

Responsibilities:

- Develop & implement sales strategy for the Station

- Overall revenue responsibility for the region

- Develop and implement sales strategy.

- Enhance revenue through media agencies and clients

- Ensure dispersion to other stations

- Provide client solutions and integrations to enhance revenues

- Create and or identify convergent opportunities with advertisers that capitalize on the Station's capacity to attract a desirable demographic

- Optimize & build agency and client relationships

- Function strategically and tactically to position the Station to dominate the radio space.

- Develop sales plans and goals by studying and understanding the station's market and approve all sales promotion campaigns

- Drive effective rates upwards as per plans

- Monitor daily the sales processes

- Scan the environment to gain insights into competitor strategies, potential business opportunities and market trends

- Ensure timely collections

- Set and control cost budgets for the Sales Department and adherence to the same.

- Analyze the financial performance of the function and identify and remove bottlenecks to performance

- Ensure operational costs do not exceed budgeted levels.

- Maintain and develop new business with clients and agencies to attract their desired demographic.

- Sell network specials and Radio programming offerings that are of interest to national advertisers.

- Function effectively within major advertisers seeking access to urban markets.

- Present professionally to major corporations/institutions.

Qualification:

- Minimum 10-14 years of media sales experience at regional levels in a reputed organization

- Combination of FMCG & media experience would be an added advantage

Looking for local candidates or people belongs to Chennai.

Interested candidates can share their resumes or can reach at 7838090993.