Head - Acquisition - Performance Marketing - Internet/Online

We are community first consumer brand crafting insanely comfortable activewear for the women of India. Founded in 2020 by ISB alum we have raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital. This fundraise, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after we raised $2.25 million in seed funding from Elevation Capital in May 2021.

We also have notable angel investors including: Sriharsha (CEO Swiggy) ;

Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)

Job Location: HSR Layout, Bangalore (on-site)

Role Summary:

- You will be responsible to identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

- You will lead a team responsible for execution of paid marketing from start to end, leveraging internal support and driving collaboration with the advertising agency, business team & creative support team.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments, creating a strategic framework to set and evaluate goals for every campaign.

- Curate insights from FB Business Manager, Google Analytics, Google Ads Manager on customer segmentation and journey.

- Track and report on Performance KPIs across all acquisition channels to optimize ROI, including highlighting potential investment trade-offs between channels.

- Lead the Acquisition team with focus on best in class ROI and creating playbooks

Roles Responsibilities:

- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis

- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts

- Manage all efforts and goals on digital paid media: SEM, Display, Paid Social, Affiliate etc.

- Serve as the key strategic lead for programmatic display, especially the Double Click suite

- Work with affiliate partners to optimise install & conversion campaigns

- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact

- Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner

- Work with our Performance agencies to institute best execution processes.

Qualifications & Experience :

- 4-6 yrs of relevant experience in Digital & Performance Marketing with focus on Facebook Ads and Google Ads.

- Prior experience in E-commerce preferred with a specialisation in Marketing

- Experience in handling large scale campaign planning, optimization for both performance and brand impact.

What we offer:

- An opportunity to create meaningful impact in an entrepreneurial environment with the backing of the largest investors globally

- A steep learning curve with an awesome set of people working towards a shared mission

- Competitive pay with opportunity for long term wealth creation

- Work toe to toe with the co-founders in an emerging start-up

Why should you explore a career with us?

- What we promise- Freedom to explore. Freedom to experiment. Freedom to fail. Because we are on a growth journey and we want you to tag along.

- We are on an exponential upward curve with a lot of white spaces to tap.

- We are a community-first brand with more than 20000 women across all platforms.

- We are building a wellness ecosystem for the women of India, expanding vertically and horizontally across categories as we go.

- Because we are intent on spreading happiness through movement, one insanely comfortable product at a time. And yes, we party as hard as we work!