HDFC Life Insurance - Manager/Senior Manager - Brand Activation

PURPOSE OF THE JOB:

- Drive activations and lead generation in east zone to enhance brand consideration and leads for business in conjunction with channel needs and marketing strategy

- Drive Product level initiatives across HDFC Life and Partner branches

- Amplify Brand campaigns and Centrally driven marketing efforts across the mapped geographies

DUTIES & RESPONSIBILITIES:

Lead Generation:

- Drive templated activities for regular inflow of leads across channels.

- Introduce & Scale up lead generation activities for newer channels.

- Create & implement regional opportunities for customer engagement & customer acquisition.

- Facilitate central and Retail tie-ups for lead generation for partners.

- Drive Key metrics - Leads, No. of advisor codes, No of Policies, CPL & ROI.

Drive Brand & Product Initiatives & Brand Visibility:

- Drive Product launch initiatives across HDFC Life and Partner branches.

- Amplify brand campaigns & centrally driven marketing efforts in regions.

- Enhance visibility of the brand through several OOH and activation initiatives.

- Be a Brand Guardian & custodian on the field

- Office Branding- Branch/Partner Venue visibility through signage's & in-house branding

Regional Support:

- Organize Customer Awareness Programs, HNI meets, external BOPs.

- Assist in managing sales and partner events

Stakeholder management/Collaterals/Vendor Management/Planning/Budgeting:

- Work in close coordination with Key Account Team and Zonal leadership to design and execute the Marketing Plan

- Collateral Management ensure availability of product collaterals, fliers and proposal forms in branches

- Vendor Management -Timely support and payments

- Monthly planning and budgeting

- Periodic & timely reporting to HO.

CANDIDATE REQUIREMENT:

- MBA /PGDM- Marketing, full time

- 2-8 yrs of work experience post MBA

- A proven track record of performance with at least 2-8 years of experience in Marketing/Regional Marketing with BTL focus

- Should have strong Communication and Presentation skills