HDFC Life Insurance - Manager - Channel Marketing

Purpose of the Job:

1. Ensure HDFC Life is a brand of choice for distributors and their customers

2. Enhance brand affinity among channel partner's customers and employees, by maintaining the strong brand health in their ecosystem

3. Designing and execution of Strategic initiatives to Ring fence our leadership position, by creating differentiation through marketing campaigns

4. Lead Product, segments and category based communication, basis research insights and business focus

5. Amplify Brand initiatives through distribution networks

6. Design and lead integrated campaigns targeting employees, partners and customers. Explore media tie ups and IPs.

Duties & Responsibilities:

1. Increase the SOV of the brand among Partner's employees and customers, through marketing communication and campaigns

2. Design and execute innovative and effective Marketing programs for efficient channel marketing management with measurable results

3. Ensure presence across partner's offline and digital assets, regular partner engagement across hierarchy

4. Build and develop niche segments and Product categories basis channel and org focus

5. Ensure 360 degree Product launch and product drive for internal & external stakeholders

6. Conceptualizing and designing of Education & Enablement tools, by analyzing the need gap

7. Conceptualize & design online/offline customer campaigns for business generation

8. Creating differentiated value in Channel Partner Management through Marketing initiatives

9. Innovation and experiential led BTL campaigns with focus on reach, performance, use of different mediums

10. Amplifying Brand campaigns through Distribution network

11. Design Marketing Solution to business and channel specific needs

12. Continuous thinking and improvisation through innovation, marketing & business understanding to create business and brand impact

13. Contribute and lead various functional/org level strategic projects

14. Work in close coordination with the internal Key Account Teams and the Channel Partners to design and execute the Marketing Plan, which will enable the achievement of overall business objective.

15. Ensure Compliance to brand and regulatory guidelines, Budget management

16. Team Management ( 1-2 team members)

Professional Experience:

- A proven track record of performance with 2-5 years of experience in Marketing & Communication designing across online and offline mediums

Education: MBA (full time), with a Post Graduate degree in Marketing