HDFC Bank - Regional Marketing Manager

Job Title : -Regional Marketing Manager

Job Description : Marketing Campaigns

- Conceptualize and Plan marketing campaigns with Branch Banking (Zonal Heads, Circle Heads, Cluster Heads, BMs) / RSMs /Central Marketing for new acquisitions for the branches and other business groups

- Organize activities to promote Branch Launch, Relocation and Anniversary

- Create adequate visibility about the branch presence in the catchment area

- Plan & implement cross sell activities in/for the branch to engage with the existing customers

- Tracking and monitoring of promotions to evaluate impact

- Engage with various Assets Sales Teams in the locations to plan and execute sales promotion activities

- Analytics based marketing activations

- Government and CSR activities

- Drive Innovations and replications activities

Budgetary and Commercial Controls :

- Number crunching in terms of cost of acquisition and incremental number generation

- Evaluate and control marketing spends

- Vendor management to ensure more bang for the buck. New vendor evaluation on an ongoing basis

Branch Merchandizing :

- Ensuring branch merchandize in place as per "My Branch Beautiful Guidelines"

- Ensuring requisite branch visits are done as per KRAs

Competition benchmarking :

Visibility campaigns :

- Ensuring local branding / visibility initiatives are conducted on a regular basis