HDFC Bank - Manager/Senior Manager - Digital Acquisition

Manager/Senior Manager - Digital Acquisition

Overall Responsibilities :

- Managing Affiliates, Aggregators and Google Adwords to get online acquisitions.

- Responsibility for planning and budgetary control of all digital marketing

- Lead generation, Monetizing Website & mobile

- Vendor management, Negotiation with agencies / publishers

- Allocation of available budget within sources, optimizing media sources basis COA

- Increase sources for lead generation, keep testing new options for lead generation & Optimize existing sources

- Ensure good quality leads are passed to the fulfillment channel

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Developing and managing digital marketing campaigns

- Utilizing a range of techniques including paid search, SEO, PPC, SMM & Programmatic Buying

- Managing online brand and product campaigns to raise brand awareness.

- Improving the usability, design, content and conversion of the Bank's website

- Evaluating customer research, market conditions and competitor data.

Preference Is Given For People From Banks Or Aggregators

The Requirements :

We look for people with the following qualities :

- Self-driven, willing to work hard, to achieve and exceed targets

- Excellent oral and written communication skills

- 3-5 years of experience in digital marketing in any industry

- Knowledge of Landing page optimization and creation of customer feedback loops

- Knowledge of commonly used terms: CPC, CTR, CPL, CPI,CPM

- Must be good at agency management and agency isolation

- Must have hands on experience with creating briefs for designers

- Should be well rehearsed with Marketing Automation Tools and usage of LMS ( Lead Management System)