HDFC Bank - Manager - Digital Marketing

Job Title: Digital Marketing Manager

Responsibilities:

- Work on online and mobile initiatives of the Bank.

- Understand business need and translate it into how technology can be used to help or support the business objectives.

- Strategize and grow Banks offer portal and ecommerce site

- Evaluate and work on Banks Maps related initiatives for Marketing purposes

- Understanding of mobile based project management

- Create mobile promotion plans for businesses.

- Create mobile Apps.

- Strong understanding of UX and UI.

- Work on strategic project for various teams in the Bank.

- Interact with agencies for project execution and closure

Qualification and Experience:

- Experience in managing and successfully driving online marketing campaigns

- Write first level briefs for a technical project.

- Draw initial wireframes for Web / Mobile projects

- Handling digital agencies. Vendor Management.

- Demonstrated analytical skills.

- Take up projects and work with the team towards taking it to a logical end.

- Ability to think and act both strategically and tactically

- Multi tasking ability

- Strong communication skills: experience in coordinating teams and communicating to management

- Ability to work with multiple agencies.

- Strong understanding of mobile technology and marketing space

- Designing and executing online customer experiences

- Project management experience

- Fluency in English required

- Aptitude for organization, flexibility and producing results in a fast paced environment

Kindly mentioned your current and expected CTC clearly in your application. Also Mumbai/Pune based candidates will be preferred