HDFC Bank - Head - Social Business

Job Title:-

Head - Social Business

Job Dimensions:-

- Defining the social business roadmap with a strategy for marketing, product & customer experience.

- Create the social strategy co-coordinating with stakeholders across the company to ensure its effectiveness and ensure adoption of relevant social media techniques into the corporate culture and into all the company's products & services.

- Source and manage relationships with social monitoring platform partners to support and develop commercial opportunities.

- Act as the advocate of social business integration within company, influencing overall site and business strategies.

- Monitor the competitors and be aware of market changes and development.

- Research and understand impact of new social digital tools on leadership and innovation.

- Setting guidelines and process to protect the bank as well as collect data for meaningful analytics.

Job Responsibilities:-

- Evangelize a new initiatives

- Measure and report ROI

- Develop a strategy and plan

- Lead & execute a formalized plan

- Monitor competitors and brands

- Manage a team

- Work with agencies

- Work with internal stakeholders

- Manager a budget

- Create internal education & training

- Implement policies & processes.

Job Specifications:-

Social Media experience in Financial Services (banks or NBFCs), Social Media Companies like facebook or Retail companies like Amazon and advertising companies like O&M. Experience in Digital Marketing and Acquisition, Brand Management and Social Analytics.