Campaign Management:   - Conceptualises and does end to end management of analytical campaigns (one-on-one) e.g., design, execution, offer & channel management, response tracking / reporting & gift fulfillment  - Engages with business to understand their requirements and translate these business objectives into campaign ideas, concepts, segmentation & campaign frameworks   - Conceptualises Segmentation based differential Communication, Offer and Channel mix   - Works with Creative agencies to develop segment/channel specific communication & executes the same   - Tracks the performance of the campaigns across customer segments and channel  - Liaises with the respective channels for feedback, closing of the loop and analysis   - Benchmarking & publishing campaign results & analyzing the same - Recommend Performance Improvement   - Campaign Optimization recommendations through rigorous analysis of mid campaign and post campaign analysis   - Creative /Offer testing initiatives  - Conduct Dipstck on campaign non responders  Campaign Types:   - Acquisition, Cross sell, Activation, Usage, Balance build-up, Retention, Value adds like Newsletters   Project Management:   - Works closely with Campaign Head to aggressively push through new initiatives  - Engages with business to scope out /budget / estimate revenue, P&L and feasibility of new initiatives  Process Adherence:   - Make sure that the Campaign Processes are being adhered to as per the Process Manual  Salary offered; 6 - 12 LPA

Mumbai

HDFC Bank - Digital Campaign Manager - SMS & Email 

HDFC Bank - Digital Campaign Manager - SMS & Email  ,Job Description for HDFC Bank - Digital Campaign Manager - SMS & Email  in HDFC Bank in  Mumbai for (2-7) years of experience. Apply Now!

Job Description for HDFC Bank - Digital Campaign Manager - SMS & Email  in HDFC Bank in  Mumbai for (2-7) years of experience. Apply Now!