HDFC Bank - Campaign Manager

Campaign Management

- Executes analytical campaigns (one-on-one) e.g., design, execution, offer & channel management, response tracking / reporting & gift fulfillment

- Engages with business to understand their requirements and translate these business objectives into campaign ideas, concepts, segmentation & campaign frameworks

- Device Communication, Offer and Channel mix

- Works with Creative agencies to develop segment/channel specific communication & executes the same

- Tracks the performance of the campaigns across customer segments and channel

- Liaises with the respective channels for feedback, closing of the loop and analysis

- Benchmarking & publishing campaign results & analyzing the same - Recommend Performance Improvement

- Campaign Optimization recommendations through rigorous analysis of mid campaign and post campaign analysis

- Creative /Offer testing initiatives

- Conduct Dipstick on campaign non responders

Project Management :

- Works closely with Campaign Head to aggressively push through new initiatives

- Engages with business to scope out /budget / estimate revenue, P&L and feasibility of new initiatives