Hcode.tech - Growth & User Acquisition Specialist - Mobile Games Segment

About the Role:

We are looking for a Growth & User Acquisition Specialist with 2-3 years of experience to help drive installs, engagement, and revenue for our upcoming Bubble Popping Game.

This role is ideal for someone passionate about mobile gaming, who understands performance marketing, community building, and user engagement strategies, and can help scale our app's growth in a competitive market.

Key Responsibilities:

User Acquisition & Growth Marketing:

- Develop and execute strategies to increase app installs via organic and paid channels.

- Run and optimize performance marketing campaigns on Meta (Facebook & Instagram), Google Ads, and TikTok.

- Explore alternative growth hacking strategies such as referral programs, app store optimization (ASO), and partnerships.

App Store Optimization (ASO):

- Improve our Google Play Store & Apple App Store listings to boost visibility and conversions.

- Conduct keyword research, A/B testing, and competitive analysis for better rankings.

- Optimize creatives (screenshots, videos, descriptions) to maximize install rates.

Community & Engagement:

- Build and grow an engaged gaming community on Discord, WhatsApp, and Reddit.

- Develop and execute social media campaigns to create buzz around the game.

- Work with content creators and influencers to increase brand awareness and organic installs.

Analytics & Performance Tracking:

- Set up and monitor key growth KPIs (CPI, CAC, retention, LTV, ROAS).

- Analyze campaign performance and provide data-driven recommendations to improve marketing efficiency.

- Use tools like Google Analytics, App Store Connect, Firebase, or Adjust for tracking installs and engagement.

Requirements:

Experience & Skills:

- 2-3 years experience in mobile growth marketing or user acquisition.

- Proven experience running Facebook/Instagram Ads, Google Ads, and influencer marketing campaigns for mobile apps.

- Strong ASO knowledge and experience improving app store rankings.

- Ability to analyze data and optimize marketing spend effectively.

- Experience with community building and organic growth strategies.

Bonus Skills (Nice to Have):

- Prior experience in the gaming industry or working with mobile games.

- Understanding of retention strategies & monetization models (IAPs, rewarded ads, etc.

- Experience with collaborating with gaming influencers & content creators.

What We Offer:

- Exciting opportunity to work on a growing mobile game and shape its success.

- Hands-on experience in scaling a gaming startup with full ownership of growth initiatives.

- Creative freedom to experiment with new growth ideas and strategies