HCL - Manager - Marketing

The Sector/Industry Marketing Manager will work with the BFSI BU Marketing team to develop a marketing strategy, define the target audience and develop an execution plan to increase awareness, reputation and consideration for HCL Tech's services and solutions for the HTEC industry. This is a market with huge growth potential, strong competitors, a vibrant partner ecosystem and one in which HCL Tech has made strategic investments

Marketing Strategy:

Execute marketing strategy and niche programs that bring key line of business solutions to market and establish HCL as an essential, respected technology and business partner for BFSI companies.

- Execute programs that open up net new revenue streams and/or creates velocity on existing pipeline. Create a targeting strategy for Enterprise accounts and manage the marketing pipeline that aligns effectively to sales strategies and growth targets.

- Create a view of competitive white space to inform a targeted marketing strategy; leveraging analytic tools and industry data. Land programs or offers that convert whitespace to trial and close.

- Create a digital awareness and reputation enhancement strategy

- Create industry relevant campaigns that are aligned to the overall BFSI business strategy and meet key marketing objectives (awareness, interest, purchase, and advocacy).