HCL Infosystem - Account Manager - Online

- Responsible for handling Online Accounts, and maintaining / developing online business.

- Responsible for marketing, budgeting and monthly targets across all portals.

Handling Mobile Ad campaigns and WAP site / App downloading campaigns.

Providing business intelligence for marketing analysis by monitoring and analyzing all online marketing campaigns and identify ways to optimize and expand their deliveries.

Regular PPC audits and account structure analysis for all accounts.

- Extensive experience in implementation of Web Analytics. Report generation, Goal tracking/ Funnel Visualization and online conversion. Traffic Source and Visitor analysis to increase ROI, Custom Reporting etc.

- Planning and Executing Online Mobile Marketing through various platforms

- Responsible for monitoring the campaign's performance, meeting objectives along with the company's business objectives.

- Tracking of competition activities and identifying niche areas / portals where we could advertise.

Hands on experience in handling campaigns on LinkedIn, Facebook

Skill

- Complete management of the Online Account(s) assigned, from Order generation, Inventory arrangement, Inventory management, Campaign monitoring, Market Place management, to Payment & support on reconciliation.

- Must have 3-4 years KAM exposure into Online space.

- Alternately, should have worked with a top Online organization for atleast 3-4 years.

- Exposure in Online Market Place operations - preferable.