HCL - Executive/Senior Executive - Paid Campaigns

(Non-IIMs can also apply)

- Creating, executing, optimizing & reporting online campaigns (across all digital channels) in coordination with account managers, content, design team and business stakeholders

- Responsible for engaging the brand with customers or clients, aiming to establish and manage the online presence of the company

-End-to-end execution of digital campaigns, including ideation, distribution of collaterals, measurement and analysis of impact

- Managing SEM & paid social campaigns (LinkedIn, Twitter etc.), coordinating with internal business marketing teams and vendors to create, launch, run and analyse campaigns

- Responsible for revenue impact and utilizing digital channels to generate B2B leads from target industries & accounts

- Ability to track conversions from digital promotions

- The candidate should possess good knowledge of Google analytics or any advanced web analytics tool

- Candidates must have Google analytics & adWords certification; Preference will be given to candidate with Salesforce CRM & Eloqua experience

- Responsible to coordinate with Finance, Procurement and Legal for approvals on various projects

Qualifications :

- 2 - 5 years of work experience as a digital marketer

- Great communication skills to manage internal stakeholders/business marketing teams and external vendors.

- Strong PR skills like good relations with publishers/media

- MBA or a Communication specialist preferred

- Well versed with advertising on various online platforms and analytics