Havas Media - Group Head - Media Planning

Group Head - Media Planning

Job Description: Media Planner - (Senior/Group Head)

DEPARTMENT: Planning

PRIMARY LOCATION: Gurgaon

JOB SUMMARY:

A Media Planner combines creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. Media Planners apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client's brand.

KEY RESPONSIBILITIES:

- Managing given set of client(s), their business & address day to day queries

- Manage, guide & support the team to develop & bring best out of them. Nurture them for overall planning & optimization process

- Building logical plan for given brand objectives with basic hygiene which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness

- Scheduling the plan as per different parameters in order to achieve greater visibility

- Campaign tracking, measurement, evaluation and reporting on ongoing client activities

- Formulation of television reports on monthly basis

- Mapping of Competitors activity and Category study

- Assisting in releasing the campaign, making spot monitoring report and based on the spot drops coordinating with the channels in order to prevent GRPs drop

- Presenting the Pre & Post Campaign Analysis in the form of a Deck

- Work on new business development/ Pitch process

- Evaluating the Plan on BARC and carrying out day to day data crunching for the clients

- Knowledge of BARC, MPA & TGI Software's is must.

PROFILE REQUIREMENTS:

- 7-8 years of agency experience

- Team handling experience

- Post Graduate Degree/ Diploma in Advertising/Marketing/Communication

PREFERRED SKILLS:

- Research and analytical thinking skills

- Excellent written and verbal communication skills

- Well versed with MS Office

- Software Knowledge- BARC, IRS, MAP, TGI