HAPPY - Analyst - Marketing & Communication

About Happy:

Happy is a fully digital fintech, providing loans to micro, small and medium merchants. Happy works on a partnership-led model where it acquires customers by partnering with different businesses. Happy evaluates the customer on the basis of its relationship with the partner and provides the offer. The whole lending processes of underwriting, KYC validation, disbursement, and repayment are fully automated, thus providing a seamless experience to the customer.

Marketing and Communication Analyst Profile:

- A digital marketing analyst who would develop, implement and manage various marketing campaigns and help the organisation to promote all on-going promotions and measure efficacy.

- Here the key job would involve in analysing the data of the promo/ offers in the digital space and convert customers or leads into our customer base.

Job Responsibilities, Deliverables & Pre-requisites:

- The role is intended to drive marketing communication efficiency and engage with customers through various marketing communication channel. A Self-starter with hands-on experience related to campaign management products and tools.

- Work closely with partners and marketing agencies towards campaign efficiencies and conversion count/percentage. Support design, development of comprehensive content for new products to ensure targets are met. Will be required to work with all cross functional teams and ensure timely execution of marketing campaign. Execute all email, SMS, and push notifications along with social media campaigns

- Adhere to compliance with communication strategies and policies. Maintain data and publish daily dashboards of all key metrics to all stakeholders of campaigns and promos. Monitor and measure campaign implementation & detailed analysis across channels & incorporate improvements.

- Experience in online campaign management and execution through CRM and other tools/systems. Complete hands-on experience in excel and power-point. Good verbal and written communication along with strong analytical & presentation skills.

- A Strategic thinker, ability to collaborate and interact effectively and be able to work under pressure in a fast-paced environment.

- Candidate must have a Master's Degree in Marketing and 6+ years of experience in managing various marketing campaigns in the digital space.

- Experience from any start up would be considered as an added benefit.

Why HAPPY:

- A Highly collaborative team believes in knowledge sharing

- A Lean organization with a highly talented employee base

- Promotes Common organization goals, team targets and celebrates team success

- Highly enthusiastic team with excellent management support & growth path

- A beautiful workplace with a lot of open space to give wings to a creative mind

- Strong leadership inspiring lives with amazing success stories

- Employees are valued and offered best in class equipment, work-life and learning avenues in multiple dimensions We strongly believe that inclusion fosters innovation and we are proud to have a diverse team with a wide variety of backgrounds and experiences.

- We focus on hiring talented people regardless of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status