Happily Unmarried - Expert - Digital Marketing/PPC - USTRAA

Job Description:

The candidate will be required to strategize, launch, monitor and lead execution of PPC campaigns across various channels such as Google and Amazon Marketing Services (self -serve platform)

- Devising strategies to drive online traffic/sales to our web and mobile properties.

- Developing and managing digital marketing campaigns in Google and other ad networks.

- Recommending landing page changes and other inputs based on analytics.

- Drive new ideas and processes to improve performance of campaigns across web and mobile, including account structure, bidding, ad copy and keyword development.

- Experience with using Google analytics for indepth analysis of account performance.

- Develop PPC strategies to improve/expand PPC campaigns and achieve maximum efficiency.

- Run A/B split tests for landing pages and ad copy.

- Working with Dynamic search ads, Remarketing and dynamic remarketing.

Desired Skills & Experience.

- 1+ years of experience with paid search & social media campaigns.

- Proven PPC skills, optimization techniques, and bid management

- Basic knowledge of SEO, Social media & working with ad networks.

- Good with MS-Excel (Pivots & Formulas)

- Excellent communications skills, both oral and written

- Google Certification is a plus.

- Bachelor's/Master's Degree - Marketing or Advertising concentration a plus