Happily Unmarried - Digital Marketing Manager - Social Media

Digital Marketing Manager - Facebook & Instagram

Job Description:

The candidate will be required to strategize, launch, monitor and lead execution of marketing campaigns primarily on Facebook.

- Devising strategies to drive online traffic/sales to our web and mobile properties.

- Developing and managing digital marketing campaigns on Facebook and other ad networks.

- Recommending landing page changes and other inputs based on ad-performance/ analytics.

- Drive new ideas and processes to improve performance of campaigns across web and mobile, including account structure, bidding, ad copy and audience development.

- Experience with using Google analytics for in-depth analysis of account performance.

- Partake in assessing performance of creatives (as it happens to be a big performance lever).

- Run A/B split tests for to look for optimization opportunities across audiences.

- Develop an understanding of customer behavior & use it to drive ad-efficiency across the funnel.

Desired Skills & Experience:

- 1+ years of experience with paid social media or paid search campaigns.

- Basic understanding of the eCommerce ecosystem (and different moving parts).

- Ability to translate business objectives to tangible, action-able goals.

- Proven PPC skills, optimization techniques, and bid management.

- Basic knowledge of SEO, Social media & working with ad networks.

- Good with MS-Excel (Pivots & Formulas).

- Excellent communications skills, both oral and written.

- Google Certification is a plus.

- Bachelor's/Master's Degree - Marketing or Advertising concentration a plus