Happiest Minds - Lead - Marketing

JOB DESCRIPTION - MARKETING LEAD

Roles and responsibilities / What You'll Do :

1.Drive the global marketing charter for 3 Industry Groups of Happiest Minds as part of the Product & Digital Engineering Business unit.

2.Work closely with the BU Marketing Head and the Industry Group Heads to formulate the marketing strategy and drive end-to-end execution.

3.Identify the most relevant industry events and conferences for each Industry Group (IG) and drive end-to-end participation including vendor management, theme development, collateral creation & campaign execution.

4.Collaborate with inside sales teams and external lead-generation agencies to develop and run industry focused demand-generation campaigns.

5.Identify the top accounts within each IG and carry out Account Based Marketing programs to increase mindshare within the account and position Happiest Minds to effectively cross-sell and up-sell within relevant BUs.

6.Closely work with Analyst and Advisory firms to ensure timely and effective participation in market studies to secure coverage and appropriate positioning for Happiest Minds.

7.Drive the creation of contemporary and compelling marketing artifacts such as brochures, presentations, flipbooks, and videos to effectively convey Happiest Minds' positioning and value proposition.

8.Monitor market and industry trends and carry out market research to provide succinct insights for strategy formulation and development.

What We're Looking For:

1.MBA

2.Young professionals who want to be a part of the tech world and pursue an exciting career in the world of marketing.

3.Ability to effectively network and win the trust of senior leaders to drive important GTM initiatives.

4.Sound understanding of technology along with a sharp business acumen to craft compelling industry focused narratives.

5.Strong problem-solving skills along with a penchant for taking initiatives and being proactive.

6.Good verbal and written communication along with refined presentation skills.

7.A true marketing enthusiast with original ideas who can balance creativity with data driven insights.

8.Prior experience in consulting or IT services firms is an advantage.