Happiest Minds - Lead - Marketing

Job Description :

Roles and responsibilities / What Youll Do :

- Drive the global marketing charter for 3 Industry Groups of Happiest Minds as part of the Product & Digital Engineering Business unit.

- Work closely with the BU Marketing Head and the Industry Group Heads to formulate the marketing strategy and drive end-to-end execution.

- Identify the most relevant industry events and conferences for each Industry Group (IG) and \ drive end-to-end participation including vendor management, theme development, collateral creation & campaign execution.

- Collaborate with inside sales teams and external lead-generation agencies to develop and run industry focused demand-generation campaigns.

- Identify the top accounts within each IG and carry out Account Based Marketing programs to increase mindshare within the account and position Happiest Minds to effectively cross-sell and up-sell within relevant BUs.

- Closely work with Analyst and Advisory firms to ensure timely and effective participation in market studies to secure coverage and appropriate positioning for Happiest Minds.

- Drive the creation of contemporary and compelling marketing artifacts such as brochures, presentations, flipbooks, and videos to effectively convey Happiest Minds positioning and value proposition.

- Monitor market and industry trends and carry out market research to provide succinct insights for strategy formulation and development.

What Were Looking For :

- MBA from Tier I/II colleges.

- Young professionals who want to be a part of the tech world and pursue an exciting career in the world of marketing.

- Ability to effectively network and win the trust of senior leaders to drive important GTM initiatives.

- Sound understanding of technology along with a sharp business acumen to craft compelling industry focused narratives.

- Strong problem-solving skills along with a penchant for taking initiatives and being proactive.

- Good verbal and written communication along with refined presentation skills.

- A true marketing enthusiast with original ideas who can balance creativity with data driven insights.

- Prior experience in consulting or IT services firms is an advantage.