Happay - Product Marketer

Key Responsibility Areas:

1. Create content needed for demand-generation

- Create Presentations, Posters, booklets needed in events

- Create Content needed for Performance Marketing - Ad copies, Landing Pages

- Write engaging email copies to engage prospects

- Create videos that are visually appealing and informative.

2. Own sales enablement

- Create and update pitch decks to help close deals

- Support end-to-end sales cycle with nurture emails, battlecards, ROI calculator etc.

- Update website content on a regular basis to ensure that it is accurate, up-to-date, and informative

3. Create content for customer marketing

- Create product newsletters that are informative and engaging

- Develop case studies that showcase the benefits of Happay and its impact on businesses.

Qualification:

For experienced people:

- 1-3 years of Product marketing experience in a B2B SaaS company

- Great content writing skills (Should have past samples of work to share - landing pages, decks, email copies etc.]

- Strong proof of being good at content writing (eg. Part of literary committee, Have their own blog, Part of college magazine etc)