Hamilton Houseware - Category Growth Manager

MILTON is hiring for Category Growth Manager

Company Website - www.hamiltonindia.in

Job Description:-

Category Development:

- Plans to drive growth and optimize category & subcategory performance.

- Analyze market trends, Consumer insights, and competitor Mapping & share insights to BU Head / Product Manages to build strategy.

- New product performance mapping, Identify GAPs & Challenges through market connect.

- Collaborate with the marketing & Sales team to create compelling in-store and online materials.

Performance Analysis:

- Ensure monitoring of category & subcategory performance at Dealer level & come up with workaround solution with proper GAP Analysis.

- Focus on A/B Class Dealers to ensure proper Placement, visibility and facilitate category/subcategory penetration.

- Focus on degrowing counters & understanding the challenges/reasons & provide insights to facilitate growth in those counters.

- To be Instrumental in increasing market share of category /Subcategory & measure Category Performance through Market intelligence.

- Facilitate objection handling at Distributor & Dealer Level & empower Sales team to handle & convert objections into orders.

- Educate & Train field Staff on products subcategory, utilities & usage along with FAB. Closely work with Sales & empower to provide right communication on Products category.

- Provide detail analysis on competition & proactively provide innovative solutions on product portfolio, Trends, pricing, Schemes, etc.

- Gather and analyse consumer feedback to identify opportunities for category enhancement.

- Manage category assortment to meet consumer demand through market segmentation

- Ensure the schemes are being directed at field level & communicated properly. Map impact on the Category/subcategory sales to identify scheme efficiency.